Many trainers and coaches went into the fitness industry because of their own passion for health and fitness. Despite most coaches having huge amounts of knowledge and interest in what they do, this doesn’t mean that they can create the business that they truly want. That’s because most coaches do not know how to ‘create a customer’. By understanding the power of a ‘sales funnel’ you will be able to create customers from people who never even knew you existed, and those sitting on the fence. This episode will show you the important process known as a ‘sales funnel’ which should be used to create awareness of what you do, improve engagement and to become fully booked.