Personal Trainer Podcast | Online Personal Training | Fitness Marketing

Welcome to the FitPro Masterclass Podcast! Discover our latest content to get proven, practical strategies and advice for planning, building and growing a successful online fitness business. Get value-packed weekly podcast episodes with advice and tips for fitness pros, and regular interviews with trainers that have been through the same struggles as you. Get your free Online Trainers Success Toolkit over at
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Personal Trainer Podcast | Online Personal Training | Fitness Marketing



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Now displaying: 2016
Oct 26, 2016

Welcome to the FitPro Masterclass Podcast. 

This week I will take you through some of my proven and most effective sales and marketing strategies. I'll show you how to use them for each product or service you offer online. Listen to this episode, apply the information and start selling. 

Get more help with your fitness business by grabbing a seat at my free online workshop: 'How to Confidently Create Your Online Fitness Business in just 60 Days.'

Leave a review for this show.

Connect with me: Facebook | Twitter



Oct 13, 2016

In this episode of the FitPro Masterclass podcast I’ll be sharing with you the techniques and tactics that I’ve personally used with success to launch my own business and services, while removing any of the guesswork.

Also remember to register your spot on my next totally free online workshop, where I show you my tips and tactic for confidently creating you online fitness business. 

<How to Confidently Create Your Online Fitness Business>

Enjoy this show? Leave me a iTunes review here.


Sep 28, 2016

Welcome to the FitPro Masterclass Podcast, thanks for tuning in.

This week I’m taking it back to the core fundamental of good coaching and in particular nutrition coaching.

In this episode I’m going to step by step my 7 key ingredients to creating a perfect nutrition consultation. It’s something that is one of the most popular download in my Exceed Masterclass, so I know you are going to love this week’s show.

If you’re just starting out, creating your own consultation can seem a bit of a hurdle. Maybe your not quite sure what needs to go in there, so I will lay out exactly what you need. 

Perhaps you already have your own consultation up and running, then you’ll find something in this weeks show to add in your won procedure or make some tweaks and changes.

Enjoy the show!



Let me know you enjoy this show and want to hear more of it by leaving me a rating and review HERE.

Sep 21, 2016

If you're not sure what to offer your clients online then this week's show is for you.

I’m going to show you how to go from having dozens of different thoughts and mixed-up ideas about your online programme, to narrowing down and picking the one that has the most potential and is the best fit for you and your dream clients.

If you want even more help with your online fitness business then be sure to grab your free seat at my brand new workshop: How to Confidently Create Your Online Fitness Business in just 60 Days.

During this workshop you will learn:

  • The very first step to take in order to make your online business a highly profitable success for years to come
  • 5 key strategies that you can use to create your online business quicker thank you think
  • 5 essential ingredients that will quickly grow your online fitness business on autopilot 
  • Why the traditional personal training model is failing you and what to do about it 

Claim your free spot here.

Leave me a iTunes review here.






Sep 14, 2016

Welcome to the FitPro Masterclass Podcast!

In this weeks episode I’m going to show you how to transition from just having your target market in mind, to understanding and knowing every single important detail about your ideal online client.

If you want even more help with creating your online fitness business then join my on my Free Online Workshop: How to Confidently Create Your Online Fitness Business.

Registry for a FREE spot below>>



Sep 9, 2016

Hey, thanks for tuning in! In this episode of the Masterclass podcast I talk about the 5 reasons most online trainers fail and how to turn them into your biggest opportunity.

If you want to take full advantage of these tips then register onto my FREE workshop where I teach you How to Confidently Create Your Online Fitness Business in just 60 Day!

Claim your seat here ->


Jul 13, 2016

In this week's show I share the best coaching system and the strategies that I’ve found for boosting my clients adherence and therefore getting them life-changing results.

Click here to get the brand new video and resource training series

Why should you grab it?

It will walk your through, step-by-step, how to apply this proven habit-based nutrition system so that you too can help your clients change their deeply ingrained eating and lifestyle habits.

At the same time, it will provide you a simple, effective and reliable nutrition coaching strategy that can be used for every type of client that you work with. 

Habit based nutrition and lifestyle coaching is the best process to deliver real, high-quality nutrition and lifestyle coaching to your clients.

 It’s the most effective process for boosting client adherence and getting them life-changing results.

 And it’s win-win for everyone- your clients get life-changing results, you stand out in the industry. You’ll make more money, and you’ll feel more in control of your career than ever before.

Learning how to habitual coach changes everything.

So take your habit-based coaching to new levels and download my 5-step habitual nutrition coaching resource pack now.

Here's the link to start this FREE training >

Jun 30, 2016

Welcome to the FitPro Masterclass Podcast! This week we're going to dive into some training that will significantly move your online marketing tactics to new levels, as I'm going to show you how to create your first ebook. 

Apply for the personal coaching programme to create, grow and monetise your online fitness business - CLICK HERE

Get the show notes for this week's episode - CLICK HERE


~ Ru 

Jun 16, 2016

Hey everyone, welcome along to the Fitpro Masterclass Podcast, thanks for joining me on this week’s show!

This week I’m going to share with you some very specific business and marketing tips I've learnt while living in Paris. And at the end of the show I will also give yyou 4 steps that you can take action on straight away!

I also really want to know what you would like to learn more about on this podcast so please take this 60 second survey. All future content will be based on what you tell me, so make sure you speak up. Thanks in advance.

Take the survey HERE.


Jun 2, 2016

Welcome to Episode 30 of the FitPro Masterclass podcast, it's great have you here.

This week we are chatting about the 3 key business lessons I’ve discovered so far, after 4 months of traveling around Europe. 

I really suggest you truly take action on these and instil it into your own coaching business. Because when you do, everything becomes much clearer and you’ll be able to see the forest for the trees.

For more help grab a seat at my totally free online workshop that goes through 4 essential strategies to truly transform your business.

Don’t miss out on this free training secure your seat here:

Like this show:

Leave me a ratine and review HERE.

May 19, 2016

Welcome back to the FitPro Masterclass Podcast.

This week Anna and I wrap up our 3 part series and chat about selling high end online coaching programmes.

In this episode we cover: 

  • Anna's sales funnel
  • Essential website components
  • Sales calls
  • On-boarding strategies
  • Advertising and promotion 

I also have a gift for brand new 5-Step Habitual Nutrition Coaching System Resource Pack is ready for you to download for FREE.

Grab your Resource Pack HERE.

Enjoyed this 3 part series? 

If you enjoy listening to this show and it has helped you in some way, please take a minute and leave us a review HERE. Thanks for tuning in!

May 12, 2016
Welcome back to the FitPro Masterclass Podcast and part 2 of my new series. This week Anna and I continue our chat about creating high end online coaching programmes.
In this episode we chat:
- How to set your pricing 
- Structure and planning of such a programme
- Software or equipment needed
- The importance of having an avatar

Discover the exact tools I use and why I use them, in my online fitness business by downloading your free ebook - 9 Online Tools I Use to Run My Fitness Business.

Grab the Free ebook HERE.

May 5, 2016

Welcome to this weeks episode of the FitPro Masterclass Podcast.

Over the next coming weeks I am joined by my HPL Podcast co-host Anna, to show you exactly how to create a high end online coaching programme. 

In this episode we chat:

  • Anna's journey with online coaching
  • Benefits to online coaching - more money, more time, more freedom
  • Why create a high end coaching programme
  • Plus much more

Discover the exact tools I use and why I use them, in my online fitness business by downloading your free ebook - 9 Online Tools I Use to Run My Fitness Business.

Grab the Free ebook HERE.

Apr 28, 2016

So where do we start with social media? Should we just post the same simple thoughts that pop into our heads each day or should we dive into the advertising opportunities they offer? Or both?

Well the truth is you shouldn’t be doing any of these things until you’ve listened to this podcast episode.

Reminder: The Exceed Masterclass, our complete online programme for personal trainers and health coaches, is closing to new members this Sunday, May 1st. For another few hours you can save 25% off your monthly Masterclass Membership. Offer ends 10PM UK time. 

Find out more at ->

Grab the offer HERE.


Apr 21, 2016

Social media isn’t rocket science. In fact, I wouldn’t be surprised if you have an active account for as least 3-4 different platforms and already use them daily.

Yet despite already using them, you may not be having the success you would like, or think you deserve from your efforts and time put into it. 

After years of experimenting with it, I commonly see the same rookie mistakes from personal trainers and coaches, which is really holding them back. The good news is, once you learn what these are, you can get to work and fix them quickly. For many people, this is likely the best place to start in order to see better success.

So let’s dive into what these are exactly! 

FREE Ebook: Discover the 9 online tools I use daily to grow my fitness business


Apr 14, 2016

Social media is taking over our lives. Personally, I have a love/hate relationship with it.

We know it's a great tool to improve our fitness businesses. It provides us with a platform to network with like minded people in our industry, grow an audience and even advertise. That's some powerful stuff.

So in this week's episode I share with you my opinions and experiences on the most popular social media channels to help you get the best return from using them. 

This is Part 1 from a 3 part series. Stay tuned for more.

Download my brand new FREE ebook here:

9 essential Online Tools I Use to Run My Fitness Business.


Apr 6, 2016

Hey everyone, welcome along to our Fitpro Masterclass podcast, it’s ru here.

I’ve got a short yet very sweet episode for you this week, as I’m revealing every tool and website that I simply could not live without to grow my fitness business.

If you’re looking to get started in the industry, take things to the next level, or start online coaching, this show is a must listen.

It’s also one you might want to have a pen and paper ready for. However to save you the trouble of trying to scribble things down while listening, I’ve created a brand new and totally free download for you this week too.

It’s called my 9 essential tools to create and grow your fitness business. It includes a summary for each of the tools I’m about to tell you about, plus the links to their websites too. So if you want to check all these tools and site out, then this is worth grabbing and saving to your computer or phone.

You can download the ebook at or by clicking below.

Download the free Online Tools Ebook HERE.

Mar 30, 2016

We all know that good nutrition is the ‘secret’ to getting our clients into shape. Incredible transformations are created through what they are eating.

That’s why as fitness trainers and coaching professionals, we need to learn how to help our clients with their diets. In fact, it’s CRITICAL we learn how to coach nutrition.

When you acquire the right knowledge and systems to become a better coach, you get to change lives and build a rewarding career. There are 5 steps to elite-level nutrition coaching, and I’ll break down each in this week's episode.

Grab a FREE seat on my upcoming Online Workshop HERE.

The Proven Nutrition System for Elite Trainers - Thursday, 31st March 8PM.

This totally free online workshop will provide you the knowledge and systems you need to help your clients get fantastic, life-changing results, while quickly building your fitness business.


Mar 23, 2016

If you’ve even been to the Netherlands, then you know they love cheese. It’s everywhere, wheels of the stuff on every corner of every street. The problem is, everyone is selling it, and it’s an overcrowded market place.

So last weekend I visited a small town’s cheese museum who had decided to stand out from the crowd. They know everyone can sell cheese to tourists, but they decided to take it to the next level. They’ve created an incredible sales funnel that has tourists ripping their cheese of the shelves to buy it. The process is very simple, but you would never notice it if you weren’t looking. Let me show you how it worked…

Grab your free seat for the upcoming Proven Nutrition Coaching System Workshop here.


Mar 16, 2016

I love reading the 'what would you do differently' posts and blogs from successful people. It's an incredible way to shave years off your learning curve and discover better ways of doing things. So I wanted to share with you my own version of this. After running an online fitness business for years now, if I had to start all over again, I'd change one thing. Tune in to find out what that 1 thing would be. 

Click here to download the Elite Coach Ebook - it's free! 

Mar 10, 2016

Hey it’s Ru here and welcome to the FitPro Masterclass Podcast – it’s great to have you here, so thanks for joining me.

One question I get asked a lot is - how to create a successful online coaching programme or service. To me, this really is the Holy Grail of the Fitness industry, and business in general.

If you want to be an online coach yet aren't conducting good internet marketing with your best prospects, it's gonna fail. 

It's why SO many FitPro's online spin their wheels forever, jumping from 'idea to idea' and stay comfortable with their 12 hour days. 

Okay, here's some good news....

Creating your online coaching business and successfully getting clients has never been faster or easier. And we can skip all the guru crap and nonsense and get to the facts. So here’s 5 key questions to ask before getting started online.


Mar 3, 2016

Hey Everyone, thanks for tuning into the FitPro Masterclass podcast, it’s great to have you here.

So what’s going down this week…well, I’m about to share with you my 5 unconventional yet highly effective strategies to create an incredible fitness business. Sounds kinda awesome, right.

Now I will warn you, these strategies likely go against what you might currently believe or be doing to promote your coaching. If so, then think about how you can implement them into your business.

Click here to download the 'Become an Elite Level Coach' Ebook.

Feb 24, 2016

If you're anything like me then you really want to know the 'nitty-gritty' details about what is really working for someone who is seeing success in a certain area. That's why on this week's FitPro Masterclass I'm taking you behind the scenes of the Exceed Nutrition Coaching System. It's simple yet highly effective, and I'll reveal all so you too can apply it to your own coaching. 

Click here to find out more about the Exceed Masterclass 

Feb 18, 2016

I've created this habit system to help you truly understand how important your clients habits are to a healthy and lean body, while showing you the most essential nutrition habits they should be doing every day. Don't underestimate how effective this system can be at changing your client's body, health and performance. I've been applying these habits to hundreds of clients for years now - testing them, experimenting with them, and modifying them until I had a system that could guarantee results in any client who uses it faithfully.

Click here to grab your free seat on the next Transform Your Coaching Workshop


Feb 11, 2016

Liam Britton joins me this week for the first ever interview on the FitPro Masterclass podcast. He shares his incredible journey with running a successful fitness business and why it needed to change, despite making him a lot of income. We also chat specific strategies to transition from time for money coaching, gain more meaning from your coaching, and how to create more freedom by taking your fitness business online. 

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