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The FitPro Masterclass Podcast with Ru Anderson

Welcome to the FitPro Masterclass Podcast. This show has been created for the ambitious trainer's and coaches who want to master the fundamentals to a successful fitness business, move from 'Fitness Trainer to Trusted Expert' and get the best results they can with every client they work with. This is Ru Anderson's audio blog from ExceedNutrition.com, and topics range from all things coaching, nutrition, training, business and lifestyle. Tune in, get subscribed and take control of your fitness business today!
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The FitPro Masterclass Podcast with Ru Anderson
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Apr 21, 2016

Social media isn’t rocket science. In fact, I wouldn’t be surprised if you have an active account for as least 3-4 different platforms and already use them daily.

Yet despite already using them, you may not be having the success you would like, or think you deserve from your efforts and time put into it. 

After years of experimenting with it, I commonly see the same rookie mistakes from personal trainers and coaches, which is really holding them back. The good news is, once you learn what these are, you can get to work and fix them quickly. For many people, this is likely the best place to start in order to see better success.

So let’s dive into what these are exactly! 

FREE Ebook: Discover the 9 online tools I use daily to grow my fitness business 

www.FitProMasterlcass.com

 

Apr 14, 2016

Social media is taking over our lives. Personally, I have a love/hate relationship with it.

We know it's a great tool to improve our fitness businesses. It provides us with a platform to network with like minded people in our industry, grow an audience and even advertise. That's some powerful stuff.

So in this week's episode I share with you my opinions and experiences on the most popular social media channels to help you get the best return from using them. 

This is Part 1 from a 3 part series. Stay tuned for more.

Download my brand new FREE ebook here:

9 essential Online Tools I Use to Run My Fitness Business.

 

Apr 6, 2016

Hey everyone, welcome along to our Fitpro Masterclass podcast, it’s ru here.

I’ve got a short yet very sweet episode for you this week, as I’m revealing every tool and website that I simply could not live without to grow my fitness business.

If you’re looking to get started in the industry, take things to the next level, or start online coaching, this show is a must listen.

It’s also one you might want to have a pen and paper ready for. However to save you the trouble of trying to scribble things down while listening, I’ve created a brand new and totally free download for you this week too.

It’s called my 9 essential tools to create and grow your fitness business. It includes a summary for each of the tools I’m about to tell you about, plus the links to their websites too. So if you want to check all these tools and site out, then this is worth grabbing and saving to your computer or phone.

You can download the ebook at ExceedNutrition.com/online-tools-ebook or by clicking below.

Download the free Online Tools Ebook HERE.

Mar 30, 2016

We all know that good nutrition is the ‘secret’ to getting our clients into shape. Incredible transformations are created through what they are eating.

That’s why as fitness trainers and coaching professionals, we need to learn how to help our clients with their diets. In fact, it’s CRITICAL we learn how to coach nutrition.

When you acquire the right knowledge and systems to become a better coach, you get to change lives and build a rewarding career. There are 5 steps to elite-level nutrition coaching, and I’ll break down each in this week's episode.

Grab a FREE seat on my upcoming Online Workshop HERE.

The Proven Nutrition System for Elite Trainers - Thursday, 31st March 8PM.

This totally free online workshop will provide you the knowledge and systems you need to help your clients get fantastic, life-changing results, while quickly building your fitness business.

 

Mar 23, 2016

If you’ve even been to the Netherlands, then you know they love cheese. It’s everywhere, wheels of the stuff on every corner of every street. The problem is, everyone is selling it, and it’s an overcrowded market place.

So last weekend I visited a small town’s cheese museum who had decided to stand out from the crowd. They know everyone can sell cheese to tourists, but they decided to take it to the next level. They’ve created an incredible sales funnel that has tourists ripping their cheese of the shelves to buy it. The process is very simple, but you would never notice it if you weren’t looking. Let me show you how it worked…

Grab your free seat for the upcoming Proven Nutrition Coaching System Workshop here. 

www.FitProMasterclass.com

 

Mar 16, 2016

I love reading the 'what would you do differently' posts and blogs from successful people. It's an incredible way to shave years off your learning curve and discover better ways of doing things. So I wanted to share with you my own version of this. After running an online fitness business for years now, if I had to start all over again, I'd change one thing. Tune in to find out what that 1 thing would be. 

Click here to download the Elite Coach Ebook - it's free! 

www.FitProMasterclass.com 

Mar 10, 2016

Hey it’s Ru here and welcome to the FitPro Masterclass Podcast – it’s great to have you here, so thanks for joining me.

One question I get asked a lot is - how to create a successful online coaching programme or service. To me, this really is the Holy Grail of the Fitness industry, and business in general.

If you want to be an online coach yet aren't conducting good internet marketing with your best prospects, it's gonna fail. 

It's why SO many FitPro's online spin their wheels forever, jumping from 'idea to idea' and stay comfortable with their 12 hour days. 

Okay, here's some good news....

Creating your online coaching business and successfully getting clients has never been faster or easier. And we can skip all the guru crap and nonsense and get to the facts. So here’s 5 key questions to ask before getting started online. 

www.FitProMasterclass.com

 

Mar 3, 2016

Hey Everyone, thanks for tuning into the FitPro Masterclass podcast, it’s great to have you here.

So what’s going down this week…well, I’m about to share with you my 5 unconventional yet highly effective strategies to create an incredible fitness business. Sounds kinda awesome, right.

Now I will warn you, these strategies likely go against what you might currently believe or be doing to promote your coaching. If so, then think about how you can implement them into your business.

Click here to download the 'Become an Elite Level Coach' Ebook.

Feb 24, 2016

If you're anything like me then you really want to know the 'nitty-gritty' details about what is really working for someone who is seeing success in a certain area. That's why on this week's FitPro Masterclass I'm taking you behind the scenes of the Exceed Nutrition Coaching System. It's simple yet highly effective, and I'll reveal all so you too can apply it to your own coaching. 

Click here to find out more about the Exceed Masterclass

www.FitProMasterclass.com 

Feb 18, 2016

I've created this habit system to help you truly understand how important your clients habits are to a healthy and lean body, while showing you the most essential nutrition habits they should be doing every day. Don't underestimate how effective this system can be at changing your client's body, health and performance. I've been applying these habits to hundreds of clients for years now - testing them, experimenting with them, and modifying them until I had a system that could guarantee results in any client who uses it faithfully.

Click here to grab your free seat on the next Transform Your Coaching Workshop 

www.FitProMasterclass.com

 

Feb 11, 2016

Liam Britton joins me this week for the first ever interview on the FitPro Masterclass podcast. He shares his incredible journey with running a successful fitness business and why it needed to change, despite making him a lot of income. We also chat specific strategies to transition from time for money coaching, gain more meaning from your coaching, and how to create more freedom by taking your fitness business online. 

www.FitProMasterclass.com 

Feb 3, 2016

What accountability do you have to ensure that you too are consistently learning more as well as growing your business?

Just like I had a few years ago, it’s likely to be very little or none.

That’s because most of us are diehard ‘do-it yourself’ types, so never give a second thought to doing things any other way. Yet despite this, you may not feel really in control and are consistently spinning your wheels to achieve your goals.

But if you can understand now how amazing a little accountability can build your own motivation, the differences could be incredible. The secret is that for some of us, accountability is not something we can tackle alone. If you’re struggling with accountability yourself, recruit some help.

But who do you ask? How do you find the right person or community for the job?

In this week's show, I'll show you how to do exactly that.

Grab a seat for the upcoming Transform Your Coaching Workshop Here 

www.FitProMasterclass.com

 

Jan 27, 2016

Social media is killing your coaching business. Over the last couple of years I’ve had the opportunity to work with hundreds of trainers and coaches. We’ve focused on improving their knowledge and boosting their fitness business. Time and time again there’s one common problem that is holding everyone back. They are afraid of publishing their content because they are worried about what their peers might think. That’s because most of them have immersed themselves in the industry via their social media platforms. They’ve discovered that on every FitPro forum, Facebook group or posted thread there are other FitPro’s ready for a debate. The result is that many trainers never feel comfortable publishing their own content, and this is likely to be the biggest roadblock to expanding their business.

In this weeks show I give you a fool proof system to ignoring what’s going on in social media and how to truly help your clients get better results.

Grab your free copy of the Elite-Level Coach Ebook 

Learn more about the Exceed Masterclass 

Jan 20, 2016

I love personal training and everything that it stands for.

Have a quick look around any commercial gym and it’s clear that there’s a huge market for people needing help.

Those who say personal training is ‘dying’ are wrong, as it remains the most effective method of helping people through exercise and nutrition.

The problem I can see is in the actual business model that most 1-1 trainers use. It’s cash for time. Exchanging cash for time is self sabotage.

There are only so many hours in a day, and once you fill them up, your daily earnings are quickly capped.

Sure, you can keep pushing your prices up, but people will only pay so much. You could also add more working hours to your day, but life will suck pretty soon.

To ensure that this doesn’t happen, I highly recommend creating a simple yet very effective new income stream.

To do this, you will need to harness the power of the online world.

The problem is that many trainers don’t know the best place to start online, never mind what products or services to offer and sell.

In this show you will find 5 ways that will help you make money online quicker than you think.

Grab your totally free copy of the Elite Coach Handbook here 

Jan 13, 2016

It’s what most trainers want these days, a successful online ‘biz nis’. And who’s to blame you, as I also quickly realised that 1-1 in person coaching was not the right thing for me in the long term. 

I wanted more. I wanted to really enjoy working with my clients. I didn’t want to worry about if they would actually turn up to their session nor did I want to carry them through it on the days they couldn’t be bothered. But I still wanted to help people change their bodies and improve their health. An online fitness business allows me to do exactly that. 

And when you get it just right, you discover that you can earn a better income, have more free time AND achieve better results for people. Over the last number of years I have been relentless in working at, and growing, my online fitness business.

 Here are my top tips to help you do the same.

www.FitProMasterclass.com

 

Jan 7, 2016

If you're anything like me then your coaching is all about helping your clients work smarter, not harder.

But when it comes to managing your own business and lifestyle, you are consistently working harder, not smarter.

That’s because most trainers are replaceable, or interchangeable, as far as their clients are concerned. That’s because trainers generally all have the one solution to fixing the problem. In other words, they do the job the client needs, but they can easily be replaced by another one [who is maybe cheaper, or better looking!].

You know this too, which is why you end up working harder, just to make ends meet.

I’m going to show you how to become indispensible - meaning they cannot operate without YOU around - to your clients, and it all starts by working smarter not harder.

Click here to learn more about the Exceed Masterclass 

www.FitProMasterclass.com

 

Dec 23, 2015

Many trainers and coaches went into the fitness industry because of their own passion for health and fitness. Despite most coaches having huge amounts of knowledge and interest in what they do, this doesn’t mean that they can create the business that they truly want. That’s because most coaches do not know how to ‘create a customer’. By understanding the power of a ‘sales funnel’ you will be able to create customers from people who never even knew you existed, and those sitting on the fence. This episode will show you the important process known as a ‘sales funnel’ which should be used to create awareness of what you do, improve engagement and to become fully booked. 

Click here to find out more about the Exceed Masterclass 

www.FitProMasterclass.com

 

Dec 15, 2015

Ready to build a raving tribe of loyal fans and clients who like your work, share it and buy everything that you create? Then tune into this week's episode to find out the step-by-step process to making that happen. 

Click here to find out more about the Exceed Masterclass 

www.FitProMasterclass.com 

 

Dec 10, 2015

Your written word is that connection to your client and it defines the message you are presenting. For the ongoing development and particularly the success of your business, you must take responsibility for the content at all times. This podcast episode will show you how. 

Click here to find out more about the Exceed Masterclass 

www.FitProMasterclass.com

 

Dec 3, 2015

This episode of the Masterclass will examine the key components to building your online platform. Even if your business is primarily offline e.g. running your own gym, it should still have a good website. No matter what your business is, a well constructed website will build more ‘like, know and trust’ with your prospective clients, and therefore make your business more successful. On its most basic level it should therefore impress your potential clients/customers, tell them more about you, your services and how to get in contact. Every business will benefit from having this information on the World Wide Web.

Click here to learn more about the Exceed Masterclass 

www.FitproMasterclass.com 

Nov 26, 2015

Understanding your perfect or ideal client is essential if you want to grow your fitness coaching. So in episode 5 of the FitPro Masterclass podcast, I'll be sharing effective tips and strategies to discovering your perfect client and how to find a lot more just like them. Enjoy the show! 

Click here to learn more about the Exceed Masterclass 

Click here to leave a rating and review 

Nov 17, 2015

I also want to show you how to help more people using your expert knowledge, as this is a critical factor to increasing your business success. This means you now need to understand some fundamental business strategies, as these will allow you to reach more people and help them in a more effective manner. Before working on your business, it is important to understand what you really want from it, and why you are doing it. You will also need to understand that there are certain qualities that every business owner must have. This episode will help you do should that. Enjoy!

Click here to leave a rating and review (you rock!)

Click here to grab your totally FREE copy of the Elite Coaching Ebook 

Click here to learn more about the Exceed Masterclass 

www.FitProMasterclass.com

 

 

 

Nov 17, 2015

We are creatures of habit. We like routine and do well by following guidelines and advice. On the flip side most of us do not do as well with strict rules. These usually mean restriction and limitation. When it comes to nutrition, exactly the same thing applies. And that's what makes habitual coaching so effective for our client's nutrition coaching. Use my 10 nutrition and lifestyle cornerstones with your clients and watch their bodies and health transform.

Click here to leave a rating and review 

Click here to grab your totally FREE copy of the Elite Level Coach Ebook 

Click here to learn more about The Exceed Masterclass 

www.FitProMasterclass.com 

Nov 17, 2015

Without results our clients are probably neither going to stick to the programme or coaching themselves, nor will they refer us to their friends. This won’t create a successful business, so we must ensure we get results for everyone we work with. In episode 2 of the FitPro Masterclass, I'll show you the steps required to get incredible results with every client you work with.

Click here to leave a rating and review (thank you!) 

Click here to grab your totally FREE copy of the Elite Level Coach Ebook 

Click here to find out more about The Exceed Masterclass 

www.FitProMasterclass.com 

Nov 17, 2015

In the very first episode of the FitPro Masterclass Podcast, we look at the importance of becoming a great coach and looking after our clients' nutrition on a personal level. All of these skills must be applied to help you focus on the important stuff while offering effective strategies to each of your clients. Tune in to find out more.

Click here to leave a rating and review  (thank you!)

Click here to grab your totally FREE copy of the Elite Level Coach ebook

Click here to learn more about The Exceed Masterclass 

 
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