Social media is killing your coaching business. Over the last couple of years I’ve had the opportunity to work with hundreds of trainers and coaches. We’ve focused on improving their knowledge and boosting their fitness business. Time and time again there’s one common problem that is holding everyone back. They are afraid of publishing their content because they are worried about what their peers might think. That’s because most of them have immersed themselves in the industry via their social media platforms. They’ve discovered that on every FitPro forum, Facebook group or posted thread there are other FitPro’s ready for a debate. The result is that many trainers never feel comfortable publishing their own content, and this is likely to be the biggest roadblock to expanding their business.
In this weeks show I give you a fool proof system to ignoring what’s going on in social media and how to truly help your clients get better results.
I love personal training and everything that it stands for.
Have a quick look around any commercial gym and it’s clear that there’s a huge market for people needing help.
Those who say personal training is ‘dying’ are wrong, as it remains the most effective method of helping people through exercise and nutrition.
The problem I can see is in the actual business model that most 1-1 trainers use. It’s cash for time. Exchanging cash for time is self sabotage.
There are only so many hours in a day, and once you fill them up, your daily earnings are quickly capped.
Sure, you can keep pushing your prices up, but people will only pay so much. You could also add more working hours to your day, but life will suck pretty soon.
To ensure that this doesn’t happen, I highly recommend creating a simple yet very effective new income stream.
To do this, you will need to harness the power of the online world.
The problem is that many trainers don’t know the best place to start online, never mind what products or services to offer and sell.
In this show you will find 5 ways that will help you make money online quicker than you think.
It’s what most trainers want these days, a successful online ‘biz nis’. And who’s to blame you, as I also quickly realised that 1-1 in person coaching was not the right thing for me in the long term.
I wanted more. I wanted to really enjoy working with my clients. I didn’t want to worry about if they would actually turn up to their session nor did I want to carry them through it on the days they couldn’t be bothered. But I still wanted to help people change their bodies and improve their health. An online fitness business allows me to do exactly that.
And when you get it just right, you discover that you can earn a better income, have more free time AND achieve better results for people. Over the last number of years I have been relentless in working at, and growing, my online fitness business.
Here are my top tips to help you do the same.
If you're anything like me then your coaching is all about helping your clients work smarter, not harder.
But when it comes to managing your own business and lifestyle, you are consistently working harder, not smarter.
That’s because most trainers are replaceable, or interchangeable, as far as their clients are concerned. That’s because trainers generally all have the one solution to fixing the problem. In other words, they do the job the client needs, but they can easily be replaced by another one [who is maybe cheaper, or better looking!].
You know this too, which is why you end up working harder, just to make ends meet.
I’m going to show you how to become indispensible - meaning they cannot operate without YOU around - to your clients, and it all starts by working smarter not harder.